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Bringing world-class events to the Kingdom of Saudi Arabia

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What we do

We’re here for awe-inspiring events that bring people together and build communities. Our aim is to offer eye-opening experiences that can truly change your perspective. And, of course, we're excited about embracing the future with its new generations, fresh ideas and endless possibilities. 


Vision & mission

A bold vision

To bring world-class events to Saudi Arabia and help contribute to the Kingdom becoming a global events hub.

Tahaluf is rewriting the events playbook. Its purpose is transformative, its DNA digital, and its ambition unprecedented – capturing the pioneering spirit of Vision 2030. Tahaluf will bring together vibrant communities from global industries through extraordinary in-person events and digital platforms. 

Tahaluf is a strategic joint venture between Informa PLC, the Saudi Federation for Cyber Security, Programming and Drones (SAFCSP) and the Events Investment Fund (EIF).

A passionate mission

To create exhilarating experiences through live and digital platforms that connect and inspire communities. 

Setting new benchmarks for the international events industry, Tahaluf will help accelerate economic diversification, provide market access to international business, and attract investment to the Kingdom of Saudi Arabia. The growth of this dynamic industry will provide strategic, fun and creative opportunities for the Kingdom’s digital population.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions.

We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days a year. 

The Saudi Federation for Cyber Security and Programming (SAFCSP) aims to empower the local workforce and enhance its capabilities across Cybersecurity, Software Development, Drones and Advanced Technologies, to rapidly raise Saudi Arabia’s stature in technology innovation to that of developed countries.

Following award-winning launches of technology and cybersecurity events in Saudi Arabia in alliance with Informa, the two entities have recognised the massive opportunity to bring their creativity, skills and excellence to other key industries through Tahaluf.

A dynamic
events portfolio

From technology, real estate and food, to pop culture, intermobility, beauty and beyond, Tahaluf will introduce a vibrant, varied portfolio of events, trade shows and conferences to the Kingdom of Saudi Arabia. Attracting global brands and diverse audiences, these events will deliver impact and scale that typically takes years or even decades of evolution and growth in their first edition.

Powered by people

Making big ideas come to life requires the ingenuity and entrepreneurial mindset of our colleagues who work across more than 30 countries across the globe. By applying our deep understanding of markets and content, and backed by our considerable resources, our creativity and drive will set brand new benchmarks for the events industry, not just in Saudi Arabia, but across the globe