Alongside Mike, Annabelle is a co-founder of LEAP, LEAP East, 24 Fintech, Black Hat MEA and DeepFest. With more than 12 years of experience in launching and scaling world-class exhibitions, she has built strategic partnerships across government and industry and helped position Saudi Arabia as a global leader in technology, fintech and cybersecurity events.

Her work has supported the growth of Saudi Arabia’s business events sector in line with Vision 2030, including an $820 million impact from LEAP 2025. She has received wide recognition for event excellence, campaign performance and leadership, with awards spanning the Middle East Event Awards, AEO Excellence Awards, Exhibition News Awards, PRCA MENA Awards and Stevie Awards.

In addition to event and campaign recognition, Annabelle has been named among Entrepreneur Middle East’s 50 Visionary Women, recognised by Arabian Business as Innovation Leader of the Year, and included in Inc. Arabia’s 30 Women of Influence. Her work reflects a strong focus on partnership-building, growth and creating platforms with global reach.